RNsights just released an informative white paper – “Advanced Practice Providers and Nurse Stakeholders Play Pivotal Roles in Device Sales.”
If you are a medical device marketer, this is a must read as the information should be used to develop your brand’s marketing communications plan.
- Do you know how often Advanced Practice Providers (APPs) and nurses make or influence device purchasing decisions?
- Have you compared equipment utilization rates of APPs to MDs?
- Are you aware of the significant growth in APP/nurse leadership roles on hospital purchasing committees?
Download the whitepaper to better understand the influence of APPs and nurses on device purchasing decisions: https://rnsights.com/med-device-white-paper