IMPROVED ROI, AWARENESS, LEADS AND CONTENT
A global medical device company was looking to break into a new market by setting up demos of their software in practitioners’ offices. The medical device company did well in hospitals but wanted to use KOL webinars to increase awareness of their software in non-hospital settings.
RNsights secured a nationally known and respected speaker in health informatics to develop and present the webinar about the benefits of EHRs and connectivity. RNsights hosted and promoted the KOL webinar using emails and newsletters to drive targeted viewers to watch.
RNsights drove over 1,400 qualified targets to view the webinar and 100 requests for a software demo in less than three months.
KOL Webinars were identified as the best ROI generator by more than 100 global pharma and life science companies. Key opinion leaders help cut through the clutter and encourage HCPs to view educational materials delivered from an expert they respect. The nationally recognized physician RNsights secured for this project was a practicing internist, published in countless journals, recipient of numerous awards, and a talented speaker commanding attention and respect of HCPs and healthcare IT professionals.
- Increased awareness,
- Delivered actionable leads, and
- Produced educational webinar content for long term use.
The on-demand webinar format is easily accessed at the convenience of the busy HCP and the information is easily digested through audio and visual messages. For this reason, the medical device client continues to use this webinar to promote its software.