How Scripts Increased 20%

A recent survey showed that during the period RNsights handled NP/PApromotion for a big pharma, the drug usage by this population increased by almost 20%.That 20% increase in sales is easily translated into dollar values. Methods to track ROI of online campaigns include measuring script lift through surveys or purchasing data on the prescriptions written by targeted HCPs before and after the campaign. Continue reading…

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Do NPs / PAs Specialize?

Although many NPs and PAs work in family care, the majority specialize. For almost every medication, condition, and specialty area, there are NPs and PAs to whom pharma should be targeting. For example, over 16,000 NPs practice in pediatrics and more than 17,000 in women’s health. Here’s a list of common NP specialties, but not all are listed below so if you don’t see the one most important to your business on the list, please inquire. Continue reading…

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Do You Know How Much Pharma Loses Due to Nonadherence?

Pharma companies lose $188 billion each year because patients don’t take their meds.1 Let’s delve deeper into three specific ideas pharma marketers can use to reduce the medication nonadherence problem. Continue reading…

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Infographic on Medication Adherence

This infographic illustrates the prevalence of two types of medication nonadherence and the consequences for patients, the healthcare system and pharmaceuticals. Are you aware of how large this problem is, and the impact it is having on pharmaceutical sales? Continue reading…

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The Pharma Executives’ Thanksgiving Blog

In the spirit of Thanksgiving, here are four reasons why pharma execs should thank not just physicians, but the often neglected members of the family: NPs/PAs. Before diving into your Thanksgiving meal, read below how NPs/PAs help pharma marketing execs achieve their business goals. Continue reading…

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