PHARMA EXTENDS HCP REACH AND EDUCATION

Problem
A global pharmaceutical company was promoting a program to educate nationwide pediatric healthcare professionals about a specific medical risk in children. The company sought more program signups and improved program awareness as soon as possible.

Solution
RNsights proposed a 3 month campaign to reach the highly targeted audience of healthcare professionals in multiple ways.  To broadcast the messaging, RNsights used a variety of tools including a web resource center, banner ads, email campaigns and newsletter insertions.

Results
Within the first 90 days, RNsights reached over 50% of the total healthcare professional targets in the U.S.
which represented over 33,000 unique viewers of the program information. Over the 3 month campaign, RNsights delivered:

  • 90,000+ views
  • 5,000 individual healthcare professionals to the pharmaceutical company’s website signup page
  • an average email and newsletter open rate over 18% (more than double the industry average)

The pharmaceutical company has now returned to RNsights for multiple successful campaigns and projects reaching different HCP targets.

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