NPs Replacing MDs

As of today 30% of U.S. providers are nurse practitioners (NPs) or physician assistants (PAs) which is up from 24% in 2010. By 2025, NPs and PAs are expected to make up an even greater portion of providers because MDs are growing at a slower pace. Continue reading…

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Two Strategies for Drug Pricing

The media has recently vilified pharma companies for drug price increases. For example, EpiPen’s rise in price from around $100 for a 2-pack to about $600 in 2016 was national news with the CEO harshly criticized by high profile politicians as well as the public and media. Many other medications have also had dramatic price increases including a popular injectable version of Naloxone for opioid overdose which has had a more than 1000% price increase over the last decade. Continue reading…

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Pharma: Can Tweet Chats Help You?

Boehringer Ingelheim’s #ChatAfib won the Excellence in Digital Communications award and #COPDChat was used by Twitter as a tweet chat success story case study. In 2013, Boehringer hosted its first tweet chat (#ChatAfib) during the European Society of Cardiology Congress and participants included HCPs, patients and patient groups. Pfizer, Novartis, Celgene, Takeda, Sanofi and Johnson and Johnson have all since successfully hosted tweet chats. Continue reading…

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Did Your Pharma Company Miss Out Not Having a Super Bowl Ad?

In 2017 pharma companies made a wise decision to stay away from Super Bowl ads. In 2015, an ad for a medication to treat toenail fungus ranked 60 out of 61 on USA Today’s consumer-rated Super Bowl ads. In 2016, three medication ads ranked 60, 62 and 63 out of 63 – again being called among the worst. In fact, pharma companies were criticized for these Super Bowl ads. Continue reading…

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Pharma Marketing Exec’s Best ROI Generator

KOL Webinars were identified as the best ROI generator by more than 100 global pharma and life science companies according to an Indegene report. Do people generally like telemarketing calls or advertising emails with obvious attempts to persuade?  Continue reading…

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