MDs and NPs Prescribing Habits

Comparing MDs to NPs / PAs Are NPs and PAs prescribing too much or too little? The stats indicate these providers are basically on par with physicians. Numerous studies show NPs/PAs prescribe as often as MDs and are not simply relegated to paperwork and taking vitals nor are they…Continue reading

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Pharma Insults NPs/PAs

3 Terms Providers Despise Don’t offend NPs and PAs with names like: 1. “Mid-level” provider You don’t have to search far on Facebook groups, blogs, and other outlets to find the frustration NPs and PAs express about being referred to with words that seem to indicate their care is less important…Continue reading

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Which HCPs Doubled Script Writing?

Findings May Surprise Pharma Marketers Prescription Writing Trends While total prescriptions in 2015 only rose by 1%, the number of scripts written by NPs and PAs more than doubled over the past five years and this is likely a very conservative estimate. A new study by IMS Institute for…Continue reading

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Top Prescribers

Nurse Practitioners and Physician Assistants are among the top prescribers for some drugs. For example, for Olysio (a hepatitis treatment), three of the top twelve prescribers on Medicare claims are Nurse Practitioners according to propublica.org. Another example can be found in an article in New Hampshire Union Leader. According to it, the…Continue reading

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Pill Color Matters

Patients are up to 50% more likely to stop taking a medication if its color changes, which often happens when a script is refilled with a generic. Pharma brand managers and market researchers need to pay careful attention to color of product and marketing materials. Why? Color can create emotional associations,…Continue reading

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