Pharma: Can Tweet Chats Help You?

Boehringer Ingelheim’s #ChatAfib won the Excellence in Digital Communications award and #COPDChat was used by Twitter as a tweet chat success story case study. In 2013, Boehringer hosted its first tweet chat (#ChatAfib) during the European Society of Cardiology Congress and participants included HCPs, patients and patient groups. Pfizer, Novartis, Celgene, Takeda, Sanofi and Johnson and Johnson have all since successfully hosted tweet chats. Continue reading…

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Did Your Pharma Company Miss Out Not Having a Super Bowl Ad?

In 2017 pharma companies made a wise decision to stay away from Super Bowl ads. In 2015, an ad for a medication to treat toenail fungus ranked 60 out of 61 on USA Today’s consumer-rated Super Bowl ads. In 2016, three medication ads ranked 60, 62 and 63 out of 63 – again being called among the worst. In fact, pharma companies were criticized for these Super Bowl ads. Continue reading…

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Pharma Marketing Exec’s Best ROI Generator

KOL Webinars were identified as the best ROI generator by more than 100 global pharma and life science companies according to an Indegene report. Do people generally like telemarketing calls or advertising emails with obvious attempts to persuade?  Continue reading…

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Will Trump and Pharma Get Along?

With inauguration day over, pharma execs must take a look at how the new president may affect the industry. Whatever your political views, you can’t ignore the fact that President Trump has spoken about the pharma industry recently. Continue reading…

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Pharma ROI Doubled through This Channel

Have you compared ROI for TV versus online marketing for the pharma industry? ROI for digital marketing in the pharma industry ranges from 4:1 on the low end to high double digits on the high end, according to an article by Bill Drummy who routinely calculates clients’ ROI in his role as CEO of a marketing agency. In comparison, studies show pharma often overspends on TV ads for a low, neutral or even negative ROI. Continue reading…

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