Pharma Marketing Exec’s Best ROI Generator

KOL Webinars were identified as the best ROI generator by more than 100 global pharma and life science companies according to an Indegene report. Do people generally like telemarketing calls or advertising emails with obvious attempts to persuade?  Continue reading…

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Will Trump and Pharma Get Along?

With inauguration day over, pharma execs must take a look at how the new president may affect the industry. Whatever your political views, you can’t ignore the fact that President Trump has spoken about the pharma industry recently. Continue reading…

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Pharma ROI Doubled through This Channel

Have you compared ROI for TV versus online marketing for the pharma industry? ROI for digital marketing in the pharma industry ranges from 4:1 on the low end to high double digits on the high end, according to an article by Bill Drummy who routinely calculates clients’ ROI in his role as CEO of a marketing agency. In comparison, studies show pharma often overspends on TV ads for a low, neutral or even negative ROI. Continue reading…

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How Scripts Increased 20%

A recent survey showed that during the period RNsights handled NP/PApromotion for a big pharma, the drug usage by this population increased by almost 20%.That 20% increase in sales is easily translated into dollar values. Methods to track ROI of online campaigns include measuring script lift through surveys or purchasing data on the prescriptions written by targeted HCPs before and after the campaign. Continue reading…

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Do NPs / PAs Specialize?

Although many NPs and PAs work in family care, the majority specialize. For almost every medication, condition, and specialty area, there are NPs and PAs to whom pharma should be targeting. For example, over 16,000 NPs practice in pediatrics and more than 17,000 in women’s health. Here’s a list of common NP specialties, but not all are listed below so if you don’t see the one most important to your business on the list, please inquire. Continue reading…

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