The Simple Pharma Executive Mistake Lowering Drug Sales

Studies show that patients think meds with simple names are safer and equally effective while drug brands become more difficult to pronounce. Stop! Pharma execs, before you name any more meds, take a closer look at the studies in the Journal of Health Psychology in which researchers provided groups of participants with names of imaginary medications. Continue reading…

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Physician Assistants In the News

Physician Assistants (PAs) continue to dominate the healthcare news. One recent article describes the ability and training of a PA to use a pair of augmented reality glasses to perform life-saving surgery on a wounded soldier in a remote location. Continue reading…

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Specialist Visits That Involve NPs/PAs Double

According to a research letter published June 5, 2017 in JAMA Internal Medicine, growth in NP/PA participation in specialist visits occurred not only for routine or return visits, but also for new patients and complex acute visits. The authors of the study also observed almost twice the percentage of NP/PA visits (21.4% up from 12.3%) where the patient does not see a physician at all during the visit but exclusively sees the NP or PA. Continue reading…

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NPs More in Demand Than Docs

Combined, PAs and NPs represent Merritt Hawkins’ third most sought HCPs in the 2017 Review, which is up from fifth in 2016. This year’s third place is the highest position PAs and NPs have held on the physician recruiter and staffing firm’s list showing an increase in demand to the point where NPs and PAs are recruited more often than physicians specializing in dermatology, radiology, cardiology and many other specialties. Continue reading…

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PAs Enjoy a Victory

On May 25, Walgreens changed their electronic voice service to include “physician assistant” as an example of a provider. It seems like a small change but it is a great victory for PAs who can prescribe and treat along with NPs and physicians. There are more than 115,500 certified PAs nationwide who interact with patients 350 million times annually. Continue reading…

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