Pharma Reputation Tanks

Only nine percent of U.S. consumers believe pharmaceutical and biotechnology companies put patients over profits according to a Harris Poll released in Janurary. No industry is held in lower esteem than the pharmaceutical industry according to a recent Gallup poll. While many pharma companies develop and produce life-saving medications, only 31%…Continue reading

FacebookTwitter

Surgeon General Replaced By a Nurse

This week became one of the first in history that the U.S. Surgeon General was not a physician. Admiral Sylvia Trent-Adams, a nurse, filled the position on April 21, 2017. She previously served as the deputy surgeon general under Vivek Murthy. Though Sylvia Trent-Adams is not the first…Continue reading

FacebookTwitter

How to Change Prescribing Behavior

Recent studies show proof of successful ways to change HCP behavior. Changing the prescribing behavior of HCPs isn’t easy and requires a carefully thought-out plan. Compounding this problem is that HCPs have many things competing for their attention. If you’re a pharma marketer, however, there are proven ways to…Continue reading

FacebookTwitter

CE and KOL Webinars Soar

Healthcare professionals are excited about the growth of Continuing Education (CE) and Key Opinion Leader (KOL) webinars which have quickly become the most effective way to influence and inform HCPs. In fact, one HCP was so impacted by the content of a recent RNsights webinar that she appeared on…Continue reading

FacebookTwitter

Nurse Prescribers?

Independent prescribing by registered nurses (RNs) is not a completely new concept. In the Canadian province of British Columbia, RNs who meet requirements including the completion of an online course can independently prescribe drugs including meds to treat sexually transmitted infections, vaccines for travelers, and a limited number of other special-case scenarios….Continue reading

FacebookTwitter
1 2 3 4 5 8