Are NPs/PAs More Like MDs or RNs?

NPs and PAs are a distinct group who prescribe and are authorized and educated to do much more than an RN or LPN. Don’t just provide NPs/PAs the exact materials provided to MDs. Tailoring the material to NPs and PAs will go a long way with this provider segment who are more receptive to materials addressed specifically to them. Continue reading…

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MDs and NPs Prescribing Habits

The stats indicate these providers are basically on par with physicians. Numerous studies show NPs/PAs prescribe as often as MDs and are not simply relegated to paperwork and taking vitals nor are they handing out scripts when they shouldn’t. In a National Ambulatory Medical Care Survey, there were no differences among MDs, NPs, and PAs in the percentages of visits in which drugs or immunizations were prescribed and labs or other tests were ordered. At least two other studies had similar results with the exception of one finding that NPs wrote significantly more prescriptions in rural areas. Continue reading…

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Pharma Insults NPs/PAs

You don’t have to search far on Facebook groups, blogs, and other outlets to find the frustration NPs and PAs express about being referred to with words that seem to indicate their care is less important or below that of MDs. NPs and PAs pride themselves on the level of education, care and outcomes they provide patients. For pharma marketing and sales, it’s so important to address NPs/PAs correctly. Continue reading…

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Which HCPs Doubled Script Writing?

While total prescriptions in 2015 only rose by 1%, the number of scripts written by NPs and PAs more than doubled over the past five years and this is likely a very conservative estimate. A new study by IMS Institute for Healthcare Informatics released this year estimates that retail prescriptions written by NPs and PAs topped 676 million in 2015, but the real number is likely over 1 billion according to AANP and AAPA stats. Continue reading…

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Top Prescribers

Nurse Practitioners and Physician Assistants are among the top prescribers for some drugs. For example, for Olysio (a hepatitis treatment), three of the top twelve prescribers on Medicare claims are Nurse Practitioners according to propublica.org. Continue reading…

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