#1 Reason Patients Switch Treatments

#1 Reason Patients Switch Treatments 1   A new survey of 8,000 patients revealed interesting insights for pharma marketers. According to the Accenture survey, 25% of patients report having either very limited or no knowledge of new products that might be suitable for them. Less than half of patients believe their doctors discuss the full […]

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Neurologists vs. NPs/PAs – Surprising Results

Neurologists vs. NPs/PAs – Surprising Results 1 Nurse Practitioners (NPs) and Physician Assistants (PAs) prescribe monoclonal antibody therapies significantly more than neurologists, a new survey found. In fact, the survey found that compared to physicians, more than twice as many NPs/PAs prescribe Ocrevus – which is a new therapy for multiple sclerosis approved by the […]

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Medication Adherence Revolutionized

Medication Adherence Revolutionized 1 The FDA just approved a pill with a digital tracking device that patients swallow to record when the medication is taken. This is the first U.S. drug with an ingestible sensor that transmits information to a wearable patch and smartphone app to allow patients, caregivers, and prescribers to track when the […]

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Prior Authorization Headaches for Pharma Brand Managers

Prior Authorization Headaches for Pharma Brand Managers 1   About 86% of medical practice leaders reported that prior authorization (PA) requirements have increased over the past year, a 2017 MGMA survey found. Prior authorizations are barriers from health plans which can result in both patient treatment delays as well as changes in preferred therapies or […]

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Is Amazon a Threat to Pharma?

Is Amazon a Threat to Pharma? 1   Could the largest online retailer in the world enter the U.S. pharma industry? It may be a smart growth move for a company known for its distribution network. “Amazon may be speaking with mid-sized PBMs now in an effort to get into the pharmacy services space… our specialists […]

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