HCPs’ Dismal Awareness of Pharma’s Patient Services

HCPs’ Dismal Awareness of Pharma’s Patient Services 1 Only 40% of healthcare professionals (HCPs) are ‘very aware’ of pharma companies’ patient services, and the reason HCPs cited most often for not discussing services with patients is that they lack a good understanding of what is available. Most pharma companies (80%) rely on HCPs as the […]

FacebookTwitter

Texas Disaster Elicits Pharma and HCP Generosity

Texas Disaster Elicits Pharma and HCP Generosity 1   Pharma companies have already pledged over $13 million in donations, grants, healthcare supplies and medicines to hurricane Harvey relief efforts. USA Today has called Harvey the costliest natural disaster in U.S. history with an estimated cost of $190 billion. Because Harvey dumped over 50 inches of […]

FacebookTwitter

The Silver Tsunami’s Effect on Pharma

The Silver Tsunami’s Effect on Pharma 1     By 2018, for the first time in history, the global number of adults over 64 years old will outnumber children under the age of 5. The “silver tsunami” is a metaphor used in the media and scholarly literature to describe this phenomenon of an aging population. […]

FacebookTwitter

Healthcare Robotics and the HCP

Healthcare Robotics and the HCP 1 The global medical robots market is expected to reach $12.8 billion by 2021 from $4.9 billion in 2016, according to a report from Markets and Markets. A recent report by Credence Research estimated the global medical robotics market will reach $20 billion by 2023.   Surgical Robots The surgical […]

FacebookTwitter

Three “P”s Healthcare Marketers Must Chase

Three Ps Healthcare Marketers Must Chase 1 As the healthcare landscape changes, three targets emerge as the groups that will determine the success or failure of pharma, medical device and other life science products. 1. Providers (Not Just Physicians) In the MM&M Healthcare Marketers Trend Report, 64% of director and C-suite level life science execs […]

FacebookTwitter
1 2 3 10